Before you can get featured, it's essential to understand what News18 National TV is looking for. The editorial team focuses on stories that are:

• Timely and relevant to national or business news

• Inspirational and unique in approach or impact

• Fact-based and newsworthy, not overtly promotional

• Aligned with their editorial values, including innovation, impact, and leadership

Whether you are a startup founder, a CEO, or a social entrepreneur, your story must resonate with their audience—especially in terms of value and originality.

To get featured on News18, your story must be more than a business success tale—it should reflect leadership, resilience, vision, and societal value.

Here’s how to build a compelling narrative:

• Define your "Why" – What motivates your mission?

• Highlight the Impact – Who benefits from your service or innovation?

• Showcase Achievements – Awards, recognitions, or industry-firsts.

• Include Human Elements – Emotional storytelling connects better on TV.

Make sure your branding—both personal and corporate—is consistent across all platforms.

News18 producers and editors are busy professionals. To catch their attention, you need to be media-ready:

What Your Media Kit Should Include:

• A one-page bio and executive profile

• High-resolution photos and professional headshots

• A brief company overview

• Any previous TV, podcast, or publication features

• Testimonials or industry recognitions

This positions you as a prepared and credible source, increasing your chances to get featured on News18.

If you’re new to PR, partnering with a professional PR agency can streamline your journey. Many agencies specialize in media placements, especially in national outlets like News18.

Choose a PR agency that:

• Has a track record of placing clients on TV

• Offers press release writing and pitching services

• Understands your niche or industry

• Can leverage contacts within the News18 editorial network

Be sure to ask for success stories or sample placements before signing any contracts.

A well-written press release is a golden ticket to getting noticed.

Key Elements of a Good Press Release:

• An attention-grabbing headline

• A compelling introductory paragraph

• Clearly defined who, what, when, where, why

• A quote from you or another key person

• Your contact and media details

Make sure to naturally include your USP (unique selling proposition) without sounding salesy. Keep it concise and professionally formatted.

While going through a PR agency is ideal, you can also pitch your story directly.

How to Pitch:

• Visit the News18 website and locate the "Contact Us" or “Editorial” section.

• Look for journalist contacts in the business or leadership verticals.

• Write a concise, personalized email summarizing your story angle.

• Attach your media kit and press release.

• Follow up after 5-7 working days.

Always remain polite, professional, and open to feedback.

Before you get featured, make sure your social media platforms reflect credibility and engagement. Editors often vet your online presence before making a decision.

Tips:

• Share thought leadership posts on LinkedIn and Twitter

• Run micro-campaigns about your upcoming announcement

• Engage with News18’s social pages for better algorithmic reach

Once you get featured on News18, repurpose the footage across your website, social channels, and PR materials. This not only boosts visibility but also builds long-term credibility.

You may not get featured overnight. It takes time, effort, and a consistent message to break through the noise. Keep refining your pitch, sharing valuable content, and networking with media professionals.

Even if you don’t land a full feature, you might be invited for:

• Panel discussions

• Expert interviews

• Short business bytes

All of these open doors for deeper exposure.

Being featured on a platform like News18 is no longer just a dream for big corporates—it’s an achievable goal for bold business leaders ready to share their voice.

With the right strategy, media kit, storytelling, and persistence, you too can get featured on News18 and establish your authority at a national level.

So, what’s stopping you? Start building your media journey today!