TERMS & CONDITIONS — BrightNex Marketing
Last Updated: May 2025
Welcome to BrightNex Marketing (“Company”, “we”, “our”, “us”).
By using our services, you (“Client”, “Customer”, “You”) agree to the following Terms & Conditions.
1. Service Description
BrightNex Marketing provides the following services:
Pay-Per-Lead (PPL)
Pay-Per-Qualified Lead (PPQL)
Pay-Per-Appointment
Pay-Per-Sale / Commission-Based Lead Generation
Paid Ads Management (Meta, Google, LinkedIn)
Landing Page Design
Content & Creative Development
Lead Delivery & Analytics
All services are delivered based on the selected monthly plan + pay-per-lead billing.
2. Lead Definition
A lead is counted when:
User submits form / WhatsApp message / call / enquiry
Details are delivered to the client
Lead meets the agreed basic criteria
Leads are considered valid once delivered through:
✔ Email
✔ WhatsApp
✔ Dashboard
✔ CRM Integration
3. Payment Terms
Monthly service fees must be paid in advance.
Pay-per-lead charges are billed weekly or bi-weekly.
Work begins only after successful payment confirmation.
In the case of late payment, services may be paused.
4. No Guarantee Clause
We do not guarantee:
Sales
Appointments
Revenue
Long-term business outcomes
We guarantee only:
✔ Delivery of leads as per your plan
✔ Ads management & optimization
✔ Transparent reporting
5. Advertiser Account & Budget
Depending on the package:
Ads may run on our ad account or client’s ad account.
Ad budget is separate from service fees.
If the campaign runs on our ad account, we reserve the right to control ad settings.
6. Client Responsibilities
Client agrees to:
Provide accurate business information
Respond to leads on time
Handle sales conversion
Maintain ethical communication
We are not responsible for missed leads due to client delay or improper follow-up.
7. Lead Quality & Verification
Invalid leads include:
Duplicate leads
Fake numbers
Spam submissions
Outside target location (if not agreed)
Invalid leads are replaced only if:
✔ Client provides proof within 24 hours
✔ Lead meets invalid criteria
8. Ownership & Intellectual Property
All:
Ad campaigns
Creative content
Landing pages
Funnels
remain the property of BrightNex Marketing unless agreed otherwise.
9. Termination
Either party may terminate service with:
7 days written notice
All pending dues must be settled before termination
No refunds will be issued for partial service usage.
10. Legal Jurisdiction
All disputes are subject to the jurisdiction of Tirunelveli, Tamil Nadu, India.
REFUND POLICY
Last Updated: May 2025
BrightNex Marketing follows a strict no-refund policy due to the nature of digital advertising and service-based work.
1. Non-Refundable Payments
The following are non-refundable:
Monthly service charges
Setup fees
Pay-per-lead payments
Creative & ad management fees
Landing page design fees
2. Ads Budget Refund
If ads are run using:
Client’s ad account → Refund is handled by the platform (Meta/Google) as per their policy.
BrightNex’s ad account → No refund is possible after ads are launched.
3. Lead Replacement Policy
We offer lead replacement only, not refund.
Valid for replacement:
Fake numbers
Wrong numbers
Duplicate submissions
Client must report invalid leads within 24 hours of delivery.
4. Service Cancellation
If you cancel the service:
No refund for remaining days of the month
All unpaid dues must be cleared
Pay-per-lead settlement must be completed
PRIVACY POLICY
Last Updated: May 2025
This Privacy Policy describes how BrightNex Marketing collects, uses, stores, and protects your information.
1. Information We Collect
We collect:
Name
Email address
Phone number
Business details
Website information
Lead form submissions
Ad account data
Inquiry details
We may also receive data from:
✔ Meta Ads
✔ Google Ads
✔ LinkedIn
✔ Landing page forms
✔ WhatsApp messages
2. How We Use Your Information
We use the data to:
Run lead generation campaigns
Deliver leads to you
Improve ad performance
Provide analytics
Communicate updates
Personalize marketing
We do not sell or share your personal data with third parties for profit.
3. Data Protection
We use:
SSL encryption
Secure dashboards
Password-protected systems
Access control
Your data is stored safely and accessed only by authorized personnel.
4. Cookies & Tracking
We may use:
Google Analytics
Meta Pixel
Cookies
Conversion tracking scripts
Users can disable cookies in browser settings.
5. Third-Party Sharing
We only share your data with:
Advertising platforms
Analytics tools
CRM systems (if integrated)
We never share data with unknown or unauthorized parties.
6. User Rights
You may request:
Data correction
Data deletion
Unsubscribe from marketing
You may contact us at .
7. Updates to Policy
We may update these policies without prior notice.
Updated versions will be posted on this website.
DISCLAIMER PAGE
Last Updated: May 2025
The information provided on the BrightNex Marketing website, landing pages, emails, proposals, and service pages is for general informational and marketing purposes only.
No Business Guarantees
While we provide high-quality digital marketing and lead generation services, we do not guarantee:
Sales
Revenue
Conversions
Appointments
Results beyond lead delivery
Specific ROI percentages
Your business success depends on:
Your follow-up
Your sales team
Your product/service quality
Your industry demand
BrightNex Marketing is not responsible for lost sales or missed opportunities.
No Legal, Financial, or Tax Advice
Nothing in our content should be considered:
Legal advice
Financial guidance
Tax consultation
Kindly consult your legal or financial advisor for professional guidance.
Third-Party Platform Disclaimer
We use:
Meta (Facebook & Instagram)
Google Ads
LinkedIn Ads
WhatsApp API
CRM tools (Zoho, HubSpot, etc.)
We are not affiliated, endorsed, or sponsored by these platforms.
Any issues caused by third-party platforms are outside our control.
Accuracy of Information
We make every effort to provide accurate information but cannot guarantee:
Error-free content
Real-time updates
Perfect accuracy
You use our website and services at your own discretion.
Limitation of Liability
BrightNex Marketing is not liable for:
Loss of revenue
Business failure
Appointment no-shows
Sales team delays
Data loss
Downtime or technical errors
By using our services, you accept all risks and responsibilities.
CANCELLATION POLICY
Last Updated: May 2025
This cancellation policy explains how clients can cancel services purchased from BrightNex Marketing.
1. Monthly Service Cancellation
Clients must provide 7 days written notice before canceling the monthly service.
Cancellation requests must be sent to .
No refunds for the remaining days of service after cancellation.
2. Advance Payment
Setup fees & monthly service fees are non-refundable.
Work begins only after full advance payment.
3. Pay-Per-Lead Billing After Cancellation
If leads were already generated but not paid for:
Pay-per-lead invoices must be cleared
Leads generated until cancellation date are fully billable
4. Ad Campaigns
If campaigns run on BrightNex’s ad account:
We will pause ads within 24 hours
No refunds for running ads already spent
If campaigns run on the client’s ad account:
Client must pause ads from their end
5. Landing Pages & Creatives
All created landing pages, ad copies, and creatives remain BrightNex Marketing’s property unless otherwise contracted.
COOKIE POLICY
Last Updated: May 2025
BrightNex Marketing uses cookies to improve user experience on our website.
1. What Are Cookies?
Cookies are small text files stored in your browser to track:
User behaviour
Preferences
Activity
2. Types of Cookies We Use
✔ Essential Cookies
Required for website functionality.
✔ Analytics Cookies
Used for performance tracking (Google Analytics, Meta Pixel).
✔ Marketing Cookies
Used for retargeting ads on platforms like Meta, Google, and LinkedIn.
3. Why We Use Cookies
To:
Track conversions
Improve user experience
Optimize ads
Measure landing page performance
4. Third-Party Cookies
Platforms used:
Google Analytics & Ads
Meta Pixel
LinkedIn Insights
CRM integrations
These platforms have their own cookie policies.
5. How to Disable Cookies
Users can disable cookies in their browser settings.
However, some features may not function properly.
SLA (SERVICE LEVEL AGREEMENT)
Last Updated: May 2025
This SLA outlines the service standards provided by BrightNex Marketing.
1. Service Availability
We provide service support:
Monday–Saturday: 09.30 AM to 06.30 PM IST
Support is offered via:
Email
WhatsApp
Phone
2. Lead Delivery Timeline
Leads are delivered instantly via email/WhatsApp/CRM.
Dashboard updates within 60 minutes.
3. Campaign Setup Time
After receiving onboarding details:
Meta Ads Setup: 24–48 hours
Google Ads Setup: 48–72 hours
LinkedIn Ads Setup: 72 hours
Landing Page Setup: 2–3 days
4. Response Time
Email/WhatsApp Support Response: 2–6 hours
Lead Issue or Replacement Review: 24 hours
Technical Fix: 24–48 hours
5. Quality of Service
We ensure:
Verified data collection
Daily campaign optimization
Lead delivery accuracy
Reporting transparency
But we cannot guarantee:
Results beyond lead delivery
Sales conversions
Appointment attendance
Long-term outcomes
