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  • Google Ads Cost Control & Lead Quality Management

    Stop Wasting Your Ad Budget. Get Better Leads — Not Just More Leads.

    You already pay Google for ads. But are those clicks turning into real enquiries?
    Most service businesses lose 30–50% of their Google Ads budget due to:
    Irrelevant searches
    Poor keyword intent
    Fake or low-quality leads
    No proper cost control
    We don't sell ads.

    We protect your ad spend and improve lead quality.

About Us

Meet BrightNex Marketing

Founded by Jagan M, a Freelance Digital Marketing Expert with 15+ years of experience, BrightNex focuses on conversion systems, not just marketing.

We help businesses recover lost enquiries, improve response speed, and turn interest into real appointments.

15+

Years Experience

India

& Overseas

100%

Transparent

Leadership
Jagan M

Founder & Conversion Strategist

15+ years of Digital Marketing Experience

Subha M

Co-Founder & Client Operations Director

Expert in Client Relations & Operations

Why BrightNex Marketing

We Help Service Businesses Control Costs & Improve Quality

At BrightNex Marketing, we help service businesses control Google Ads cost, block wasted clicks, and improve enquiry quality — without locking you into expensive agency contracts.

15+

Years Experience

200+

Happy Clients

95%

Client Retention

Control Google Ads Cost

Block wasted clicks and improve enquiry quality

You Pay Google Directly

No hidden fees or commissions on your ad spend

No Expensive Contracts

We work only on optimization and lead quality

The Real Problem

Why Most Google Ads Campaigns Fail

Even with good ad spend, businesses face challenges that drain their budget without delivering quality results.

That's where professional cost control matters.

High cost per lead
Wrong location leads
High cost per lead
Enquiries with no intent
Repeated irrelevant calls
Money spent with no clarity

Running ads is easy.

Running profitable ads is not.

Our Solution

What We Actually Do

Google Ads Cost Control & Lead Quality Management

We focus on how your budget is used, not how much you spend.

Blocking Irrelevant & Waste Searches

Stop paying for clicks that never convert
Improving Keyword Intent Targeting

Reach people actively seeking your services
Controlling Cost Per Lead (CPL)

Get more leads within your budget
Reducing Fake & Low-Quality Enquiries

Focus only on genuine prospects
Optimizing Ads for Real Service Seekers

Connect with customers who need you
Weekly Insights & Clarity

Know exactly where your money goes
Perfect Match

Who Is This Service For?

Doctors & Clinics
Coaching Centres & Institutes
Real Estate Agents & Builders
Local Service Businesses
B2B Service Providers
Consultants & Professionals
Not a Fit

Not Suitable For

E-commerce stores

Clients expecting "free leads"

Clients unwilling to invest in ads

Not sure if you're a fit?

Book a free 15-minute call. We'll honestly tell you if Google Ads will work for your business.

Step by Step

How The Process Works

1. Free Consultation

We understand your business, services, and current Google Ads problems.

2. Account Audit

We review search terms, keywords, locations, budget leaks, and lead quality issues.

3. Cost Control Setup

We apply negative keywords, intent-based refinement, and location & timing optimization.

4. Lead Quality Optimization

We improve ads so only serious service seekers contact you.

5. Weekly Monitoring & Reporting

You get clear updates — no technical confusion.

Full Transparency

No Hidden Charges, Ever

We believe in complete transparency. You'll always know exactly what you're paying for and where your money goes.

"We earn only for professional management & optimization, not your ad spend."

Google Ads account is 100% yours

Full ownership and access to your account

You pay ad budget directly to Google

No middleman handling your ad spend

No commission on ad spend

We don't take a cut of your budget

No long-term lock-in

Cancel anytime with no penalties

Clear monthly fee only

Simple, predictable pricing

First Month

7-Day Ads Health Trial

Low-risk start for both of us. You test our capabilities. We understand your business.

7-Day Ads Health Trial

₹999 one-time (India)
$19 one-time (Overseas)
Included
Google Ads account health check
Wasted spend identification (search terms review)
Top negative keywords suggestion list
Location & timing leakage check
CPL (Cost Per Lead) reality check
CPL (Cost Per Lead) reality check

After Trial Success

Monthly Management Plans

Starter Plan

For clients who say: “My ads spend is wasting”

₹3,999/ month

Google Ads account audit
Search terms waste analysis
Negative keywords setup
Location & time control
Click wastage reduction
Basic cost-per-lead control
Weekly WhatsApp update
No scaling
No advanced optimization

Growth Plan

For clients who say: “I get leads, but not serious ones”

₹6,999/ month

Everything in Starter +
High-intent keyword optimization
High-intent keyword optimization
Fake / low-quality lead reduction
Cost-per-lead improvement strategy
Conversion-focused suggestions
Weekly Google Sheet report
Priority WhatsApp support
Request Proposal

Premium Plan

For clients spending ₹40k+ on ads

₹9,999/ month

Everything in Growth +
Advanced intent filtering
Lead quality scoring guidance
Lead quality scoring guidance
Conversion tracking review
Conversion tracking review
Monthly strategy call
Common Question

"We pay Google directly. Why should we pay you monthly?"

Honest Answer: Google Ads is a platform — not a strategy.

Without professional management:

Your ads show for wrong searches

Budget is wasted on junk clicks

Lead cost increases over time

Quality drops significantly

You pay us to:

Reduce wasted spend

Improve lead quality

Optimize campaigns daily

Our fee is usually recovered by just 1–2 extra conversions per month.

Ready to Stop Wasting Your Google Ads Budget?

Email Us

info@brightnexmarketing.com

Call or WhatsApp

+91 84289 34266

Visit Us

Palayamkottai, Tirunelveli, Tamil Nadu, India

Business Hours

Monday - Saturday: 9:30 AM - 6:30 PM IST
Sunday: Closed

Response Time

We respond to all inquiries within 24 working hours. For urgent matters, call or WhatsApp us directly.