Introduction: Why Getting Featured on News18 Matters
In today’s competitive landscape, getting featured on News18 isn’t just a vanity goal—it’s a powerful step toward becoming a nationally recognized business leader. As one of India’s most trusted and widely viewed news platforms, News18 has the power to elevate your personal brand, boost business credibility, and open doors to new partnerships and media opportunities.
But how do you actually make it happen?
This guide outlines everything you need to know about how to get featured on News18, from building your media profile to pitching your story strategically.
1. Understand What News18 Looks for in a Business Leader
Before you can get featured, it's essential to understand what News18 National TV is looking for. The editorial team focuses on stories that are:
Timely and relevant to national or business news
Inspirational and unique in approach or impact
Fact-based and newsworthy, not overtly promotional
Aligned with their editorial values, including innovation, impact, and leadership
Whether you are a startup founder, a CEO, or a social entrepreneur, your story must resonate with their audience—especially in terms of value and originality.
2. Build a Strong Personal and Brand Narrative
To get featured on News18, your story must be more than a business success tale—it should reflect leadership, resilience, vision, and societal value.
Here’s how to build a compelling narrative:
Define your "Why" – What motivates your mission?
Highlight the Impact – Who benefits from your service or innovation?
Showcase Achievements – Awards, recognitions, or industry-firsts.
Include Human Elements – Emotional storytelling connects better on TV.
Make sure your branding—both personal and corporate—is consistent across all platforms.
3. Prepare Your Digital Assets and Media Kit
News18 producers and editors are busy professionals. To catch their attention, you need to be media-ready:
What Your Media Kit Should Include:
A one-page bio and executive profile
High-resolution photos and professional headshots
A brief company overview
Any previous TV, podcast, or publication features
Testimonials or industry recognitions
This positions you as a prepared and credible source, increasing your chances to get featured on News18.
4. Leverage PR Agencies with National Media Reach
If you’re new to PR, partnering with a professional PR agency can streamline your journey. Many agencies specialize in media placements, especially in national outlets like News18.
Choose a PR agency that:
Has a track record of placing clients on TV
Offers press release writing and pitching services
Understands your niche or industry
Can leverage contacts within the News18 editorial network
Be sure to ask for success stories or sample placements before signing any contracts.
5. Craft a Newsworthy Press Release
A well-written press release is a golden ticket to getting noticed.
Key Elements of a Good Press Release:
An attention-grabbing headline
A compelling introductory paragraph
Clearly defined who, what, when, where, why
A quote from you or another key person
Your contact and media details
Make sure to naturally include your USP (unique selling proposition) without sounding salesy. Keep it concise and professionally formatted.
6. Pitch Directly to the News18 Editorial Team
While going through a PR agency is ideal, you can also pitch your story directly.
How to Pitch:
Visit the News18 website and locate the "Contact Us" or “Editorial” section.
Look for journalist contacts in the business or leadership verticals.
Write a concise, personalized email summarizing your story angle.
Attach your media kit and press release.
Follow up after 5-7 working days.
Always remain polite, professional, and open to feedback.
7. Create Buzz on Social Media Before and After Your Feature
Before you get featured, make sure your social media platforms reflect credibility and engagement. Editors often vet your online presence before making a decision.
Tips:
Share thought leadership posts on LinkedIn and Twitter
Run micro-campaigns about your upcoming announcement
Engage with News18’s social pages for better algorithmic reach
Once you get featured on News18, repurpose the footage across your website, social channels, and PR materials. This not only boosts visibility but also builds long-term credibility.
8. Stay Consistent and Be Patient
You may not get featured overnight. It takes time, effort, and a consistent message to break through the noise. Keep refining your pitch, sharing valuable content, and networking with media professionals.
Even if you don’t land a full feature, you might be invited for:
Panel discussions
Expert interviews
Short business bytes
All of these open doors for deeper exposure.
9. Hire a Personal Branding Consultant
Still unsure where to begin? Hiring a personal branding expert can help you clarify your story, optimize your LinkedIn, polish your pitches, and position you as media-worthy. Consultants often work hand-in-hand with PR professionals to help you get featured on News18 and similar top-tier media.
Conclusion: Take the First Step Toward National Recognition
Being featured on a platform like News18 is no longer just a dream for big corporates—it’s an achievable goal for bold business leaders ready to share their voice.
With the right strategy, media kit, storytelling, and persistence, you too can get featured on News18 and establish your authority at a national level.
So, what’s stopping you? Start building your media journey today!
