In today’s competitive business world, gaining trust and authority is just as important as offering great products or services. One of the most powerful ways to establish credibility is to get featured on News18 TV interview, a platform known for reaching millions of viewers across India and beyond. For entrepreneurs, startups, and professionals looking to expand their reach, a TV interview is not just publicity—it’s a game-changer for attracting new clients.
This article will guide you through actionable strategies to increase your chances of being invited for a News18 TV interview and how you can leverage this media exposure to grow your brand.
Why Getting Featured on News18 TV Interview Matters
Being featured on a reputed news channel like News18 is more than just a media appearance. It gives your business instant recognition, authority, and trust. In the eyes of potential clients, being showcased on a national platform signals that you are credible, successful, and worth paying attention to.
Here are the key benefits:
Instant Credibility: Media appearances serve as third-party validation of your expertise.
Client Attraction: Clients are more likely to engage with someone they’ve seen on a trusted news channel.
Brand Visibility: News18 reaches millions, giving you unparalleled exposure.
Competitive Edge: Standing out in your industry becomes easier when your voice is featured on TV.
Step 1: Build a Strong Personal and Business Brand
Before approaching media outlets, ensure your brand is press-ready. Journalists and producers prefer guests who have a strong presence and authority in their field.
Tips to strengthen your brand:
Maintain a professional website with updated content.
Showcase case studies, testimonials, and success stories.
Build an active presence on LinkedIn and Twitter where journalists often look for experts.
When your brand already demonstrates expertise, your chances to get featured on News18 TV interview increase significantly.
Step 2: Craft a Compelling Media Pitch
Getting an invitation is all about positioning yourself as someone who can provide value to their audience. A well-written media pitch can make or break your chances.
Your pitch should include:
Who you are (your professional background and credibility).
What you can share (unique insights, solutions, or stories relevant to current news trends).
Why it matters (how it benefits the audience of News18).
Pro Tip: Keep your pitch short, clear, and relevant to trending industry topics. Avoid self-promotion—focus on how your insights help viewers.
Step 3: Network with Journalists and Producers
Relationships matter in the media industry. To boost your chances:
Follow News18 journalists on LinkedIn and Twitter.
Engage with their posts by commenting with thoughtful insights.
Attend industry events where media professionals are present.
Over time, these connections can help you stand out when the opportunity arises to get featured on News18 TV interview.
Step 4: Position Yourself as a Thought Leader
Media outlets invite people who are recognized as industry leaders. Start positioning yourself as one by:
Publishing blogs, whitepapers, and research studies.
Speaking at webinars or conferences.
Sharing original insights on trending topics via social media.
When producers see you consistently sharing valuable knowledge, they are more likely to view you as a go-to expert.
Step 5: Leverage PR Agencies
If you don’t have time to network and pitch directly, PR agencies can do the work for you. They have existing connections with media outlets and can pitch your story more effectively.
However, ensure the agency understands your niche and target audience. Not all PR agencies guarantee a News18 feature, so choose wisely.
Step 6: Prepare for the Interview
Once you secure the opportunity, preparation is crucial. Here’s how:
Know Your Key Messages: Keep your points concise and easy to understand.
Practice On-Camera Skills: Maintain good posture, tone, and clarity.
Focus on Value: Talk about insights that directly benefit viewers.
Being well-prepared ensures your appearance leaves a lasting impression, leading to more clients and opportunities.
Step 7: Maximize the Exposure After the Interview
Many people stop at just getting featured—but the real impact comes when you repurpose the content.
Ways to leverage your interview:
Share the clip on LinkedIn, Twitter, and Instagram.
Add “As Seen on News18” to your website and marketing materials.
Use the interview as proof of credibility in sales conversations.
By amplifying your appearance, you ensure that the effort to get featured on News18 TV interview translates into long-term client growth.
Common Mistakes to Avoid
While aiming for media exposure, many professionals make mistakes that hurt their chances. Avoid these:
Over-Promotion: Journalists want insights, not advertisements.
Poor Online Presence: A weak digital footprint lowers credibility.
Irrelevant Pitches: Sending generic pitches that don’t align with current news trends.
Final Thoughts
In a world where clients seek credibility and trust before making decisions, getting featured on mainstream media like News18 is a golden opportunity. It positions you as an authority, boosts your brand visibility, and helps attract more clients.
With the right strategy—building your brand, crafting a compelling pitch, networking with journalists, and leveraging your interview—you can open doors to immense growth. So, if your goal is to gain clients and credibility, start taking steps today to get featured on News18 TV interview and showcase your expertise to millions.
