NEET Coaching Institute, Chennai
Challenge — Established Chennai NEET institute losing market share to aggregators. CPL had crossed ₹400 with poor show-ups.
Approach — Rebuilt funnel with parent-first creatives, Tamil + English variants, drop-year focused landing page, WhatsApp auto-nurturing.
| +520% | ₹78 (↓ 80%) | 68% | 2 weeks early |
| Monthly leads | CPL | Demo show-up | Drop batch fill |
TNPSC Coaching, Madurai
Challenge — Single-branch TNPSC institute relying on referrals. No digital presence beyond Facebook.
Approach — Tamil-first reel content, Group 2 + 4 notification-triggered ads, GMB optimisation, branch landing page.
| 92% | +260% | ₹38 | #1 GMB |
| Free trial fill-up | Reel reach (Tamil) | CPL | Local rank |
IELTS Coaching, Kochi
Challenge — Hyper-competitive Kerala market with overseas consultancies eating market share.
Approach — Country-specific ad variants, free band-score predictor lead magnet, WhatsApp 24-hour follow-up sequences.
| +340% | 22% | 4.6× | ₹1,140 |
| Trial bookings | Lead → enrol | ROAS | Cost per enrol |
Software Training, Bangalore
Challenge — Full Stack cohort batch struggling to fill against MOOC giants.
Approach — Free masterclass funnel, alumni salary stories, LinkedIn + Meta combo, retargeting webinar attendees.
| 320 | 84 | 3.4× | ₹42 L |
| Webinar registrations | Enrolments | ROAS | Course revenue |
JEE Coaching, Tirunelveli
Challenge — New JEE branch in Tirunelveli with low brand awareness vs. Chennai-based brands.
Approach — Hyperlocal SEO, GMB blitz, Tamil + English Meta ads, alumni story reels, school outreach campaigns.
| 4× | +390% | +185% | +220% |
| Walk-ins | GMB calls | Enrolments | Brand searches |
UPSC Coaching, Delhi NCR
Challenge — UPSC institute over-reliant on paid ads — wanted organic moat.
Approach — Authority blog engine, YouTube long-form scripts, mentor-led content, schema-led on-page SEO.
| +410% | 38% of total | 62 | ₹0 |
| Organic traffic | Organic enquiries | Top-3 keywords | Cost per organic lead |
